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271. The Men Who Started a Thinking Revolution

Freakonomics Radio

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Behavioral Economics and Kahneman Tversky

Behavioral economics has caught on a lot, but it is prescriptive in that it acknowledges the shortcomings of our thought processes and then designs kind of essentially work around them. It's now a standard part of medical training for doctors to be introduced to Kahneman Tversky's ideas. In government, I think the big influence that Amos and Danny have had is in an awareness of the importance of choice architecture. But his job is really to create environments that will lead people to make choices that are good for them.

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