How to Scale Your Business on Upwork

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Lucas: I was only getting referrals from sites like Upwork another job posting websites until I realized that I was basically at the whims of that platform. So my thinking was I need to kind of take this experience that I have on Upwork and translate it into something that's real after even like three or four months I didn't even have a website but would literally just had an Upwork profile. He then started emailing people that were in similar businesses so at this time I wasn't niche myself down at all I was literally just doing Facebook ads for anyone and anyone anyone who needed the help. Lucas says you can't just expect people are going to pay you from day one what you

Lucas is a college student that's been into digital marketing since he was 15. Today, he manages over $50,000 in ad spend for clients, after teaching himself Facebook Ads through YouTube.

Top 3 Value Bombs:

1. All you need is a skill and a client to pay you for that skill.

2. Start charging pennies to get started, THEN value yourself correctly.

3. Never undervalue your services. Base your price on the size and magnitude of the problem that you solve.

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