176 - Why Hip Hop Shapes Marketing, with Charlotte Mair
The Marketing Millennials
00:00
How Hip Hop Shaped Marketing
I strongly believe that hip hop shapes everything. The fact that Biggie still lives on however many years after his death and still sell out a range of kick and feeler shows what that era in the 90s did to reframe marketing. If we now look at how many hip artists own food brands like DJ Khaled's got his another wing, they did like a global launch like 11 countries one night following all the principles of hip hop culture. We're seeing like I said the other day and I've written a LinkedIn post on this about basically Barbie, the rollout of that followed the blueprint of hip hop of how you create hype, demand and legacy.
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