How Hip Hop Shaped Marketing

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I strongly believe that hip hop shapes everything. The fact that Biggie still lives on however many years after his death and still sell out a range of kick and feeler shows what that era in the 90s did to reframe marketing. If we now look at how many hip artists own food brands like DJ Khaled's got his another wing, they did like a global launch like 11 countries one night following all the principles of hip hop culture. We're seeing like I said the other day and I've written a LinkedIn post on this about basically Barbie, the rollout of that followed the blueprint of hip hop of how you create hype, demand and legacy.

Hustling since she was 15 and obsessed with pop culture from a young age, Charlotte Mair knew she wanted to create cool shit and tell great stories. So she built her own agency, The Fitting Room, that harnessed the power of subculture and creativity to drive brand loyalty.

Her personal motto? Create hype, demand, and legacy.

Charlotte opens up to Daniel about her unique take on marketing, including why she believes that hip-hop shapes everything and why understanding sub-communities is crucial to building brand strategy.

Plus, hear why she thinks taking risks is vital to great marketing (*spoiler alert* because perfect is really, really boring).

0:00 Intro/Background

3:35 Approach to Marketing

6:30 Launching a Brand

11:10 What Good Looks Like

16:20 Taking Risks

22:17 Favorite Past Campaigns

30:41 A Hill to Die On

32:55 Follow Us

Follow Charlotte:

Website: https://tfr.agency

LinkedIn: https://www.linkedin.com/in/charlotte-mair/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com