3min chapter

Fintech Leaders cover image

Jouk Pleiter, CEO of Backbase – Bootstrapping to €2.5 Billion, Scaling Worldwide, Simplifying Banking Technology

Fintech Leaders

CHAPTER

Cultivating Company Culture in Expansion

This chapter explores the evolution and significance of company culture in a growing organization, emphasizing the necessity of living and articulating cultural values from the outset. It discusses strategies for refining these values during rapid expansion to ensure new hires align with the company’s mission and cultural integrity.

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