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The future of ITV, Impress announces members, Trust in the media

The Media Show

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Trust in Media and News Consumption Habits

The chapter delves into the topic of trust in media, highlighting a recent survey on increasing trust among the informed public while noting a trust gap between elite audiences and the general population. It explores varying levels of trust towards news brands and the influence of demographics on trust levels in news sources. The conversation also examines the shift in news consumption patterns towards social channels and the impact of algorithmic search on trust.

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