6min chapter

Masters of Scale cover image

Spotify’s Daniel Ek — How to build trust fast

Masters of Scale

CHAPTER

The Magic of Spotify

Gustav: Spotify had a very distinct magic trick. The illusion of actually having all of Para Day downloaded to your hard drive was what sets Spotify apart from the free music that was already available. By analyzing massive amounts of data and by keeping human curation at its core, Spotify created an approach to playlists that users grew to trust. Hardcore music lovers were shocked by how well Spotify predicted their tastes.

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