How to Create Content That Really Matters

"I'm stoked. He got me so re excited about like creating content that actually matters," he says of his mentor, Lex Friedman. "We're now in vlogging 2.0. We're not in vlog Casey Neistat 1.0." If you have a channel, figure out what is your through line and focus on it. Don't use TubeBuddy or all these other like SEO tricks. Stop looking at outlierslike MKBHD,. Peter McKinnon, Mr Beast, Ryan Tryhan - the model from 10 years ago doesn't apply today.