How to Direct Your Attention

When you pay attention to something, it makes it more salient. Attention can also be direct, not only be directed by you but your attention can be caught a sudden noise and you attend to it. The sophists are promoting bulshet. And when you promote bulshet, you make yourself more vulnerable to self deception. So if the natural philosophers are truth without relevance, the sophists represent relevance disconnected from truth. That's why socrates is going to be so antagonistic towards the sophists. They are the opposite of that rational self knowledge, the attempt to overcome self deception.