2min chapter

The Knowledge Project with Shane Parrish cover image

#77 Mike Maples: Living in the Future

The Knowledge Project with Shane Parrish

CHAPTER

What Markets Are in a Start Up?

One of the models that you have under insight is the myth of total addressable market. It turns out that in start ups, i don't think markets an be segmented that way. Markets in a start up are movements yet to be created by innovators together. The market happens is a function of more people joining the movement until some day everybody's in the movement.

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