Introduction

Andrea Palten is a marketing expert, trainer, consultant and host of the “Marketing Guide to Grow Your Business Podcast.” She teaches service-based business owners how to develop marketing strategies that grow their businesses so they can get new clients consistently. After 18 years she quit her lucrative, executive corporate marketing career to help people go after their dreams and be their own boss of a successful business. In this episode, she talks about how to warm up cold prospects, the best way to build trust with your audience, and a three step process for turning email subscribers into customers.

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