Is the Character Us I in Non Fiction Book?

In order to write anything in non fiction, you really need to put yourself into the mind set of the person whom you 'are trying to convince, first and foremost. This is something that we're all going to go through soon, because a lot of the holidays are coming up with our families back out there. And i think this is importanter to touch on maybe a bit further, which is, as you said, we're not just talking about fiction. I mean, if you're trying to change somebody's mind about something, you need to figure out who your target audience is.