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3min chapter
Larry Barsalou - Habits of Mind
Mind & Life
The Idea of Simulating the Experience of Yellow
When you see something that's yellow, like a yellow lemon, it drives your visual system into a particular state of activation. And so the idea is that as you are actually seeing a lemon, your brains being driven into this state. Later, when you hear the word lemon, it could reverse activate that pathway. So activation could trickle down from the word lemon into the higher level regions of the visual pattern that had become established when you saw lemon. There's actually evidence for this in the literature, that we can control, even for color um, how far down the visual system we represent that information.
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