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JF3055: Focusing on the Fundamentals in a Market Downturn ft. Kip Sowden

The Best Ever CRE Show

00:00

Introduction

Kip Souten is the CEO of Reef Holdings, which works in multifamily hospitality and ground up construction. Has over 37 years of industry experience and knowledge totaling over 5 billion in assets. Kip: Losing sight of true fundamentals and letting some outside factor that you can't control dry decisions. I think that's called greedy.

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