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Platform Shifts

People vs Algorithms

CHAPTER

Reddit's Advertising Strategy and Future Prospects

Exploring Reddit's history of advertising, community attitudes towards ads, and the platform's current advertising approach, including discreet ad integration. The chapter also delves into Reddit's financial investments, R&D spending, algorithm effectiveness, and comparisons with other platforms, while discussing the potential impact of a technology company's IPO and Reddit's future in the evolving tech landscape.

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