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S3 E11: How The President Of True Classic Is Disrupting DTC
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True Classic T's: A New Way to Look Good and Feel Good
True Classic is a direct-consumer brand that launched in 2019. The company has expanded to 190 markets worldwide and international is about 25, 30% of the business. Ben: We've been able to bootstrap this brand into a pretty commoditized space like apparel. And really, we're able to do that and grow to nine figures in two short years, profitably.
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