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10min chapter
#3 All things roadmaps | Phil Hornby, Product Coach & Founder
Scandinavian Product Podcast
Rethinking Product Roadmaps
This chapter examines the misconceptions and value of roadmaps in product management, arguing against rigid interpretations while advocating for their use in guiding strategic direction. It introduces the 'now, next, later' framework as a more flexible approach that focuses on user outcomes instead of fixed timelines. The discussion emphasizes the need for clarity and adaptability in defining product phases to ensure alignment with customer needs.
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