The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
HUNGRY.
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The Matter With Things by McGill Chris
Taleb's books are interesting because they straddle the line of being sort of somehow kind of timeless, but also quite recent bestsellers. The Matter with Things by McGill Chris is a book that breaks your brain and it basically makes you realize what an idiot you are. A guy wrote a book about advertising which was basically just ripping off this in McGill Chris work and putting it into an advertising book. This is called Lemon by a guy called Orlando Wood, it's actually published by the IPA. It's definitely worth checking out.
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