Drybar: How A Stay-At-Home Mom Built A Beauty Empire
Erika Taught Me
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How I Decided What Types of Products We Wanted
When did product enter? Probably not until, gosh, I want to say like three and a half years into it. It wasn't until Castanay, our first private equity partner came in that we had earmarked some of that money to build product. And then my ex-husband Cam, he was responsible for the bottles and what went on outside the bottle. So they would provide amazing feedback which really helped inform the line.
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