We're Not Marketers cover image

Why most message testing is complete BS (and how to fix it)

We're Not Marketers

00:00

Cooking with the Soul: A Parallel to Marketing Messaging

This chapter explores the speaker's struggle to recreate their mother's intuitive cooking, paralleling it with the challenges of crafting clear B2B marketing messages. Through humor, they highlight the frustrations of ambiguity in marketing language and the need for straightforward communication.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app