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Unmistakable Classics: Sally Hogshead | Creating Work That’s Impossible to Resist

The Unmistakable Creative Podcast

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Is Your Brain Fascinating You?

When an athlete is completely focused and fascinated, like think of michael jordan going to a to flying towards the hoop, that tat's you have your greatest opportunity to have a break through. Fascinating brands can charge up to 400 % more for the product. When we tap into it, people are far more likely to listen to what we say, to hear what we're saying,. To take action on it, to buy our product, to pay more for our product.

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