6min chapter

This Week in Digital Marketing cover image

This SEO makes me feel like a peasant EP50 TWIDM

This Week in Digital Marketing

CHAPTER

EEAT Requirements and the Impact of New Algorithms

They discuss the manual action penalty, the importance of expertise, authoritativeness, and trustworthiness, and how new algorithms can impact website rankings. They also talk about the use of author personas and the benefits of having real people represent the company on the website.

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