How to Build a Strong, Relevant and Successful Brand? | David Aaker, Vice Chairman, Prophet Brand Strategy
The Brand Called You
00:00
The Importance of Social Programs in Branding
The battle for the soul of capitalism is over. The stakeholder model won over the shareholder model, he says. You need to create some signature social programs that can kind of carry the flag and use them to enhance a business brand. And most people that run social programs now are not well-versed in branding.
Play episode from 19:09
Transcript
