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Shane Neman - Serial Entrepreneur & Founder of Neman Ventures | The Business of Partying

Success Story with Scott D. Clary

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Innovating Nightlife Marketing Through Texting

This chapter explores the rise of texting as a communication tool in the early 2000s, driven by the popularity of smartphones. It highlights the creation of a texting platform tailored for nightlife promotion in response to the challenges faced by nightclub owners and promoters amid digital clutter.

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