16min chapter

Clearer Thinking with Spencer Greenberg cover image

Choosing your strategy (with Seth Godin)

Clearer Thinking with Spencer Greenberg

CHAPTER

Navigating Change: Strategy and Growth in Business

This chapter emphasizes the importance of articulating goals and adapting strategies in response to market changes, illustrated through historical examples like Yahoo's missed acquisition of Google and Netflix's shift from DVD rentals to streaming. It explores the balance between different growth models and the need for genuine customer engagement to achieve lasting success. The discussion further highlights the significance of patience and evolutionary growth, suggesting that successful strategies often build upon earlier concepts rather than emerging as sudden breakthroughs.

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