The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 183: Intercom CEO, Eoghan McCabe on The Right Way To Structure Your Org Chart, The Secret To Scaling From SME To Enterprise Successfully & How To Create A Culture of Experimentation Without Fear

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Importance of Sales and Marketing in Software Development

When Slack was founded in 2011, there were very few self-serve software companies. The company had no sales or marketing and the whole industry was saying you're supposed to have sales and marketing. That always says... that patronizing advice is hard as a founder, isn't it? Well, yeah. And if you don't change yourself, you will become obsolete.

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