Making the Case for Wellness Initiatives to the C Suite

The C-Suite focus on ROI doesn't have to be a stumbling block to getting support for comprehensive wellbeing programs. Today's guest, Jim Purcell, Founder of the Returns on Wellbeing Institute offers three strategic and impactful ROIs that senior leadership may not be considering beyond reduction in health care spending.

As the former CEO of Blue Cross and Blue Shield of Rhode Island, Jim is uniquely positioned to offer practical, evidence based framework for designing and implementing effective workplace wellbeing cultures and programs that senior leadership will support. He is a frequent contributor to Forbes.com, and will be publishing a book in 2021.

In today's episode, Jim shares his background and how he got interested in wellness, as well as his opinion on the difference between wellness and wellbeing. He explains how to get C-Suite's attention by proving wellbeing works with 3 ROIs more important than reducing health care costs and how to answer the inevitable pushback.

Jim discusses the successes experienced by both SAP and Quicken Loans, and lastly gives listeners a few tangible tips on communicating with senior leadership and getting organizations started addressing low mental and emotional wellbeing among employees.

Please note: this interview was recorded pre-COVID.

For links mentioned in today's episode visit: http://bit.ly/Redesignpod