Honest signals (E)
Akimbo: A Podcast from Seth Godin
00:00
How to Send Honest Signals
We have a choice when we send signals to the world. Maybe the signal we're sending is an honest one, and maybe it's not. The other alternative is to send a dishonest signal by using trickery or bluffing. "If you're bluffing and it doesn't work, then what are you going to do?" he asks.
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