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Mobile Gaming: A Freemium Economy - [Business Breakdowns, EP.115]

Business Breakdowns

The Difference Between Good and Great Retention for Mobile Businesses

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You mentioned the retention being this key metric. What does average retention look like for a good game and what does great retention look like? Can you put any numbers around that? You're dealing with big large bases of users for some of these popular games. What's the difference between good and great in terms of churn for some ofthese mobile businesses from your year?

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