The Sound of Crowd Science Podcast

Brompton makes 100,000 foldable bikes in London every year and exports about 75% of them. Chief executive Will Butler-Adams tells us how he grew the business around the world. He also explains how he's navigating inflation, and the prospect of recession. Plus, why he believes his mission is not simply to sell more bikes, but to change how people live in cities around the globe.

Producer/presenter: James Graham Photo: Will Butler-Adams on a Brompton bike at his London factory. Credit: Brompton.