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186 The 1-Page Marketing Plan by Allan Dib

The Marketing Book Podcast

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Is Social Media Free Like a Puppy Is Free?

A lot of people think that social media is free. And it's free only if your time is worth absolutely nothingo at's it that. It also ties in with another concept you have in the book, which is a a scientific term called bright, shiny objects, indrom and then you talk quite a bit about how people get sucked into that. I think social medias though the bright disco ball, and the people get pulled into that. People just also want to get pulled into tactics. They feel better with the tactics instead of having to think about the hard strategy. But let's move on.

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