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#75: Revenue Operations (RevOps) Deep Dive - Why B2B Marketing Leaders Need To Partner With RevOps To Win

The Dave Gerhardt Show

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The Benefits of RevOps

Zapier is a product led growth company. Every lead or every customer could potentially be a lead because we're also looking to expand and increase usage. So having that higher level view was a real benefit for us. In traditional B2B models with really long sales cycles, it might not be as compelling because there's sort of more structure to that process.

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