Launching a Creator Business

"It's easy for this to feel like ontraprenership as sport," he says. "I think if you're a creator starting a creator business, and you're not thinking about integrating with creators the landscape that you know best." The model of creators coming together to focus on one product is so powerful,. I mean, they double their reach immediately when they decide to partner. If it's happening for body armor, come on, come on. It can happen for prime".