Air Asia

Air asia has effectively become a company that is attempting to become a general retailer of goods and services. They have changed the travel into an o t a style, where you not only see the availability of air asia flights, but also anyone who's operating in the market they're selecting. And so i look at the arasia example, and i am very cautious of success there. But regardless, i'm cautious of success because they are so far out of the traditional role of an airline. What i'm calling for is for air lines just to become better retailers of travel.