The Hard Work to Luck Rule

The first rule of negotiation is just be prepared to walk away from the table. Tell tell people your price and stick to your guns and you'll wind up with a much better result when running a good business like Ridge or a Lomie Pila. Matt recommends verbally assaulting sales reps but I've been known to do that in my life too. Mike says he's working on some wacky shit that only a couple people on earth know about it but if it hits, Ridges five times the business.