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The Risks of Owning a Premier League Brand
I think there are really two very different visions when you look at those groups of owners about where the top of the premier league is in sort of these revenue and valuation cycles. Chelsea could be mediocre like let's not talk about that I don't want to tell you say oh they got relegation that's great although I could make those jokes but it's more like they could be minimally competitors. The fact that they went guns blazing after Russian video creating all this sort of uncertainty and everything that people are talking about in the economic side of things um for them to say we're just gonna spend more seems also scarier if that is because you may not still be relevant even