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April Dunford on Marketing Strategy and Positioning Yourself to Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Golf Tournament - What Is It?

april: I think we need to get serious clarity around the imput is right, which is, who do i got to be? Who am i up against? How am i diffeent? What is the value that my product can uniquely deliver? Who ami targeting? What isthe market i intend to win? Jonathan: If none of your competitors have a podcast, and you think your customers listen to a pid cast, then maybe that's an opportunity where you should go startin. But like, maybe you have no experience doing that and no budget. There's all these variables, your team, an budget, your sides, whatever. So what would kind of be

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