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How Did Chaldini Influence Family Offices?
I think it probably comes from what they teach in schools. I always had an issue following advice from anyone who hadn't been there done that. As far as family offices go, how did you fall into that whole arena and get involved with this? Well, I've been doing risk consulting and it was really boring, but I paid for my MBA and cash. And then I said, okay, who else is going to pay a 21 year old kid 100,000 a year? And I figured it was selling commercial real estate or raising capital. So I went to the capital raising world, studied psychology of influence. While raising capital, I started a website sharing information on hedge funds, capital