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The Art And Science Of Marketing - Marisha Lakhiani

The Jason Marc Campbell Business Podcast

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The Science of Marketing

The majority of what i do is science. I study a lot of resurch papers and vehava psychology into this. The count ontime that we use on sales pages a count on tyberan psychology. It makes you fear losing the deal, as opposed to gaining the pro which is human behavior. So for example, if you saw a sale like black friday, you know the deal is going to end. That's why it triggers you to buy more. Is just about losing the discount. But let's even go beyond you look at lincton, and they all the color blue. It's actually quite fascinating to see. You see that these little triggers make a huge impact

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