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MI028: Learn to be Indistractable with Nir Eyal (Personal Development Podcast)
Millennial Investing - The Investor’s Podcast Network
How to Hook a User With a Product
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If you have a product that has this competitive advantage of a habit, then as you said, people don't even consider the competition. They turn straight to it. So where the hook model is most useful is in two stages. We either very early days or if your business model requires a habit and it's already up and running. It becomes a diagnostic tool for you to figure out and diagnose, you know, what's missing in our hook model.
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