Reflections on Podcasting Growth and Community Engagement

Ben Smith is the co-founder and editor-in-chief of Semafor, and the author of Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral (available for preorder now). He joins Big Technology Podcast for a discussion of social media's divorce from the news industry, and what it means for the platforms and publishers. We talk plenty about Semafor, including how it's working to build an audience, distribute its work, run a business, and get scoops. Stay tuned for the second half where we discuss Elon's Twitter, chatbots, the lab leak hypothesis, and Trump's potential in 2024. Yes, we cover a lot. Hit play for a fun listen!