Kayla and Toby's Adaptation to the Zeitgeist

Kayla and Toby have really fantastically adapted their business according to the Zeitgeist because she was originally the bikini bodyguard BBG. She released the sweat app in 2016 it was the highest grossing app of 2016 on Apple. It's a total rebrand of what the product is exactly so she really looked at society and went okay it's not really a great look anymore to be telling women that a bikini body is a size six toned body. To then move away from that at the timing she did I think was the smartest decision they could have made. In this day and age even still word of mouth is the most powerful marketing you can probably have.