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#313: The Power of Playing the Fool in Business

Business of Story

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Brand Bewitchery - The Fool Is the Best Archetype

Carol pearson has written a book called awakening the heroes within 12 archetypes to help us find ourselves and transform our world. When i looked at mine, it came down to the fool. The only person who is really uncomfortable in the company of a fool is a closet fool who fears that you are going to out them. A certain kind of nervous, anxious person who's got a veneer over that whose action might seem very arrogant. But if they really have a very intense insecurity just beneath the serfice,  they're scareds close tot home.

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