TWIG #254 Unity and Activision CEO Fantasy Draft
Deconstructor of Fun
00:00
Applying Experimentation to Candy Crush
This chapter discusses the work of an experimentation group at King, the makers of Candy Crush, and their findings from running experiments on King's dead games and applying them to Candy Crush. It emphasizes the importance of experimentation in the gaming industry and introduces a new initiative to work with developers for free to develop experiments for their games.
Transcript
Play full episode
