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Episode 114, ‘Changing Minds’ with Robin McKenna (Part I - Communicating Science)

The Panpsycast Philosophy Podcast

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What Is Framing?

The first one which you discuss across your work is a fitting the frame. Could you have to say what this is and how it serves as a marketing strategy? The way that I'm understanding it, framing is in a certain sense unavoidable. A lot of communication is like that. We do consciously craft or frame our messages. But that's because we've got an understanding of how to do it, right? So what I'm talking about with framing here is I guess a much more conscious and deliberate attempt to do this where the messages concern science.

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