Leverage a Big Opportunity Into Something Epic

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The whole really is greater than the sum of its parts. This is the insight that lets you leverage a big opportunity into something truly epic. Will I Am started cultivating this skill while sitting at the table with Jimmy Iovine and others. So you see, for example, the iTunes platform coming and you go, there's some amazing stuff we can do here.

What can entrepreneurs learn from a genre-crossing, multi-platinum musician? How to take a big opportunity — and leverage it into something epic. From his earliest days as a founding member of the Black Eyed Peas, will.i.am learned from mentors how to not only identify big opportunities but compound them. From the Super Bowl to the first iTunes commercial; from the founding of Beats and his tech company i.am+ to a song beamed back from Mars, his ability to bring stakeholders together to leverage partnerships and compound possibilities will inspire founders at any stage of scale. Cameo appearance: Jeremy Siegel (urban designer, Bjarke Ingels Group).

Read a transcript of this episode: https://mastersofscale.com/william-make-it-epic/

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