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The Importance of Intangible Value in Deals
There's significant intangible value there that is hard for anybody except maybe me or, you know, our partners to understand. So it's very much a case by case basis. We like to basically overlay our planned performance on a pro forma and project. Hey, this is what we can do at our average new car use car gross profit. What we believe we can improve the service,. You know, labor margins by, for instance, maybe there 66% labor margin, maybe we're 74, 75%. And of course, if they're selling 60 Nissan's and we think we could do 150 Nissan's, of course, there's upside there.