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Productized in Lisbon is exceptional: thoughtful programming, a warm international community, and practical ideas you can use Monday morning. We’re honoured to partner with Productized for the third year running and proud to bring you this special Talk-in-Ten series thanks to Bobcats Coding.

In this short, sharp episode recorded on the balcony at Productized, we dig into a mindset shift with Radhika Dutt champions: stop obsessing about rigid goals and start framing work as puzzles—curious, solvable, and energising.

Key topics discussed

Why reframing goals as puzzles increases curiosity and engagement
The mismatch between traditional OKRs and complex product work
How puzzle-setting supports transparency and real learning
Practical three-question approach: How well did it work? What did we learn? What will we try next?
Radha’s upcoming book, the OHLS toolkit and how to contribute

[00:00:00] - Live from Productized: Quick intro and why Lisbon matters: A snapshot of the conference vibe and our gratitude to partners.

[00:01:10] - Why puzzles, not goals: Radha explains how puzzles invite curiosity and reduce the perverse incentives of rigid targets.

[00:05:30] - The limits of measurable goals: When measurement creates illusionary progress and hides the real problem.

[00:11:00] - Puzzle-setting in practice: Three guiding questions to diagnose and iterate product work.

[00:15:20] - Book, toolkit & next steps: Radha on her forthcoming book, the OHLS toolkit and how listeners can contribute.

Guest bio:

Radhika Dutt is a seasoned product thinker who challenges conventions in product strategy and org design. She helps teams move from mechanical goal-chasing to curiosity-led problem solving. Radha is authoring a new book on puzzle-setting and maintains practical toolkits at radicalproduct.com.

Thank you to our Sponsor: Bobcats Coding — Budapest-based digital product studio specialising in AI engineering and end-to-end product development. Download their free AI economics guidebook at bobcatscoding.com. We’re honoured to partner with Productized and grateful to Bobcats for making this Lisbon se

Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

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Product Agility Podcast

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Listen & Share On Spotify & iTunes

Spotify - https://open.spotify.com/show/0lkwAYJzVSuk5zfJ1vIDZq?si=4c691fb12f124a56
iTunes - https://apple.co/3YvTX8p

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