The Failure of Self-Regulation in the Online Advertising Industry

Self-regulatory efforts in the online advertising industry seem to have failed rather spectacularly. "My thesis is that it was really too focused on the business side and really not focused on people at all" He says a consumer wouldn't do this 47 times and still realize it's not working they'll do it once or twice and then say okay this is gonna work. 'There is definitely something missing on the back end'