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The Master Storyteller EXPLAINS How To Build A $1M Brand, Not Just A Business! (5 Step Framework!)

The Calum Johnson Show

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Understanding Your Audience for Effective Branding

This chapter explores the critical role of deeply understanding your audience to enhance storytelling and branding efforts. The speakers discuss the benefits of personalization, the opportunities presented by social media like TikTok, and the importance of addressing audience pain points to create tailored marketing strategies.

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