4min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Mark Raffan: Negotiating Lessons from Procurement

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

You Don't Have to Make That Deal, Right?

When you say no, but give a reason why you're saying no, it's a lot easier for people to accept that reason. If i know it's an awkward question, i will usually preempt your answer with my reason. Instead of thinking of it as rejecting the counterparty, what you're actually doing is saying yes to your needs and wants. Remember, you don't have to make that deal. You can still go bast like going back to the nibbling comment, right? Like, yes, ok, you you.

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